Personal Data Processing and Protection Principles

These Personal Data Processing and Protection Principles (the “Principles“) represent the basic principles governing the collection and processing of personal data by First Line Software, Na Hřebenech II 1718/8, 140 00 Praha 4-Nusle (the “Company“).  As such, the Principles implement the rights and obligations of the Company arising from, in particular, the following generally binding laws and regulations:

  1. Regulation (EU) 2016/679 of the European Parliament and the Council, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/ES (General Data Protection Regulation) (“GDPR“);
  2. Act No. 480/2004 Coll., on certain services in an information society and the amendment of certain laws (Information Society Services Act), as amended (the “Information Society Services Act“); and
  3. Act No. 127/2005 Coll., on electronic communication and on the amendment of certain related law (Electronic Communications Act), as amended (the “Act on Electronic Communication“).

These Principles apply to everyone who visits the Company’s website at (the “Website“), regardless of whether or not they are in a contractual relationship with the Company. 

What is personal data

In accordance with the GDPR, personal data is any information related to an identified or identifiable natural person (as opposed to a legal entity) – i.e., essentially, any information which either by itself or in conjunction with other information may serve to identify a specific natural person (“Personal Data“).


What personal data will be processed by the company

The Company may collect the following of your Personal Data:

Personal data which you yourself submit to the Company

This Personal Data includes, in particular, the information which you provide by filling in registration or order forms or other forms, or which you communicate to the Company via e-mail, phone, fax, or similar channels.  You may also provide Personal Data to the Company [within the context of consumer contests], [when posting reviews of products or services], [signing up for training] or [submitting a general enquiry].  Typically, this Personal Data will comprise first and last name, correspondence address, e-mail address, phone number, bank account details, choice of payment method, etc.

The Company will process the above-specified Personal Data for the following purpose:

  1. to provide services, products, or information in which you have shown interest;
  2. if you already are a customer: to provide information about other services and products similar to those which were the subject of your previous purchase;
  3. if you are a new customer: the Company will only send you commercial messages and offers for products and services if you gave your explicit consent;
  4. to review and evaluate your job application.

Personal data about you which the Company collects by itself

As you visit our Website, the Company may gather certain information which is indispensable to ensure the proper and convenient operation of the Website.  This information comprises the IP data needed for your computer to connect to the internet, your registration data, the type and version of browser used, the time zone setting, browser plug-ins (if any), information on your visit of the Website, including the valid Uniform Resource Locator (URL), the path you took to and from the Website (including date and time stamps), products you displayed or searched for, latency rates, download errors, duration of site visits, information on the way in which users interact with the site (e.g. scrolling, clicking, positioning of the mouse pointer), or the manner in which the Website was abandoned. 

The Company uses this personal data to manage and improve the Website and to ensure internal operations, including troubleshooting, data analysis, testing, research, statistical purposes, and counting page views.  This particular type of Personal Data may also be used to measure the efficiency of advertisements and to display commercial messages of relevance to the individual visitor.

Transfer of personal data

The Personal Data obtained about you by the Company may be passed on [within the group of companies known as [●], i.e., to affiliates of the Company;] and to third-party organizations (“Processors“) which help the Company discharge its contractual obligations by procuring certain services (such as courier and delivery services).  The Company will only ever transfer your Personal Data to those Processors who warrant an adequate level of protection of your Personal Data, and who will strictly process the Personal Data based upon a Data Processing Agreement. 

Within the meaning of the aforesaid, the Company may transfer Personal Data to the following Processors:

  1. external partners and suppliers, for the purpose of discharging the Company’s contractual obligations;
  2. provides of payment services and payment transaction processors, for the purpose of securing the transfer of cash funds and facilitating payment operations;
  3. the providers of postal and mail delivery services, for the purpose of delivering products or services offered by the Company;
  4. the administrator of the Website.

Under certain circumstances, the Company may be obliged to disclose your Personal Data to third parties (such as law enforcement) in accordance with the generally binding provisions of statutory law.

Means of protection

In order to protect the Personal Data, and minimize the risk of unauthorized access, the Company has taken organizational and technical measures. 

These measures include:

  1. organizational restrictions to limit the circle of persons with the right to access the Personal Data; and
  2. technical safeguards to secure the servers and the Website of the Company against unauthorized manipulation.

All persons who come into contact with the Personal Data have been instructed on the principles of protection of personal data, and are bound by non-disclosure duties when processing Personal Data. 

Retention period

The Company will only retain the Personal Data for as long as absolutely necessary to fulfill its contractual obligations or its obligations under the law.  Personal Data which is being processed based on your consent will only be retained for as long as the purpose persists for which consent was given. 

Once the statutory reason has ceased to exist for which your Personal Data has been processed, the Company will erase the Personal Data and destroy all existing copies. 


What can be found in this section?

This website (the “Website“) uses cookies and technology similar to cookies.

Read on to learn more about what cookies are and how we use them.

What are cookies?

Cookies are small text files sent to your browser by the websites you visit.  It is thanks to cookies that the administrator can tell you apart from other users of the Website and more efficiently record information about your visit and behavior on the site.  Cookies represent no harm to your devices or to the software on them.  As a user, you may turn off or restrict the use of cookies in your browser.

Cookies may be used for a variety of purposes, such as:

  • ensuring the proper functioning of basic website functionalities
  • remembering users’ language preferences
  • website traffic analysis, with the objective of improving visitors’ experience, and
  • marketing purposes (i.e., in particular, targeted ad displays)

What types of cookies do we use?

In what follows, we show you what types of cookies may be used by us on the Website.  Check your browser configuration to see which concrete cookies are actually in use at any given moment. 

Essential cookies (also known as strictly necessary cookies)

Essential cookies are necessary for the Website to fulfill its most basic functionality, and for us to be able to operate the Website at all.  These cookies are automatically placed on your computer or other device as of the moment in which you enter the Website or carry out any of the possible activities which are available on the Website at any given time.  You cannot disallow the use of essential cookies, as the Website would not be able to properly function without them. 

Preference cookies

Preference cookies allow the Website to remember information which impacts the way the Website looks and responds – i.e. by noting the region from where you visit, or your preferred language. 

We will only store this type of cookie on your device if you allow us to do so, either on the cookie consent banner or in your browser settings. 

Analytical cookies

Analytical cookies are used primarily by the Google Analytics service; they tell us how you use the Website. 

Google Analytics uses cookies to analyze the manner in which the Website is being used, with the objective to improve the online experience.  The information on website usage generated by such cookies is being transferred to, and stored on, servers belonging to Google, Inc.  All data thus obtained will be processed on an anonymized basis.  The data strictly serves the purpose of analyzing website usage.  Your anonymity is guaranteed thanks to the fact that Google, Inc., will not cross-reference your IP address with any other data available to them.  No other personal data (such as e-mail addresses, names or phone numbers) will be sent to Google, Inc.

For more information on how Google, Inc. uses analytical cookies, please visit:

We will only store this type of cookie on your device if you allow us to do so, either on the cookie consent banner or in your browser settings.

Marketing cookies

Marketing cookies are used to map visitors across websites.  They serve to display advertisements which are relevant to the individual user, and to refer them to the operators of such advertising.  Because of this, this information is primarily of value for third-party advertisers.  For these purposes, we primarily use the services of Facebook and Google.

We will only store this type of cookie on your device if you allow us to do so, either on the cookie consent banner or in your browser settings.

Do you want to change your cookie settings?

If you don’t want us to store preference cookies, analytical cookies, or marketing cookies on your device, you may change your preferences in your browser.  In this way, you effectively prevent us from collecting data on you.  For information on how these settings work on your specific browser, click on the relevant link below:

If you wish to reconfigure your cookies settings but are unsure how to proceed, feel free to contact us via e-mail


Rights of data subjects

In connection with the processing of your Personal Data by the Company, you enjoy the following guaranteed rights, which are enshrined in the applicable privacy legislation:

  1. the right to withdraw consent with the processing of Personal Data (in those cases in which the processing is based on consent);
  2. the right to demand access to the Personal Data, and to information as to which of your Personal Data is being processed by the Company;
  3. the right to rectification of inaccurate Personal Data and to supplement incomplete Personal Data;
  4. the right to erasure of the processed Personal Data;
  5. the right to restrict the processing of Personal Data;
  6. the right to obtain the Personal Data previously provided to the Company in a structured, commonly used, machine-readable format, and the right to transfer such data to another organization;
  7. the right to be notified of any breach of the protection of Personal Data;
  8. the right to bring a complaint against the way in which the Personal Data is being processed; and
  9. the right to file a complaint with the supervisory authority, i.e., in our case, the Czech Data Protection Office (Úřad pro ochranu osobních údajů), at Pplk. Sochora 27, 170 00 Praha 7 (which can also be reached via databox, at qkbaa2n).

The above rights may be exercised, and complaints may be raised, with the Company in its capacity as the data controller, by addressing written communication to the postal address set out below or sending e-mail to

First Line Software

Na Hřebenech II 1718/8, 140 00 Praha 4-Nusle

These Principles have come into force and effect on 25 May 2018.