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Originally published on Just Geek It. Translated from Polish.
For many years, .NET has been one of the most popular programming platforms on the market. With the advent of new technologies and tools, many wonder if .NET is still a good choice for CMS and eCommerce developers.
Nowadays, the development of online sales is extremely fast, and the pandemic has only accelerated this process. Along with this, there is a growing need to create more and more advanced systems that will be able to meet market requirements. In this article, we will focus on platforms such as Optimizely and Litium, which significantly accelerate the creation of online stores.
The coronavirus pandemic has impacted many industries, including e-commerce. The number of online stores has increased significantly over the last few years, and this requires a flexible and efficient software platform. .NET allows you to create large and complex eCommerce systems, which makes it an attractive choice for companies operating in this industry. This platform is based on the C# programming language, which is designed with security and performance in mind. As a result, .NET-based CMS and eCommerce systems are usually easy to maintain and scalable.
Hosting applications in the cloud is currently one of the most popular and convenient solutions in the IT industry. This is why many companies choose Azure, offered by Microsoft, to host their applications. This platform allows you to flexibly adapt the infrastructure to the load, which is especially important in the case of eCommerce applications. This solution is ideal for large online stores, where the number of customers and the number of inquiries during the day varies significantly.
With the Azure cloud, you can also save money because the costs of hosting applications are lower than with traditional solutions. Optimizely has further developed this concept by offering the Digital Experience Platform (DXP), which allows you to generate additional test environments (integration, pre-production) and transfer the application code between them. This approach allows you to test new functionalities before implementing them into production, which allows you to detect potential errors earlier and provide a stable solution.
In 2020, .NET Core became a fully functional and integrated development platform due to the appearance of its 5 versions (.NET 5). "Core" has been deliberately removed from the name, and version 4 has been omitted to avoid confusion with the .NET Framework, which is a Windows-specific product. Currently, the latest version is version 7, but version 6 offers long-term support and should be used in commercial applications.
.NET 6 offers many benefits, including cross-platform, which means that applications can run on different platforms, including Windows, Linux and macOS, without modifying the code. This is very beneficial for companies that want to minimize the costs associated with hosting applications and ensure their availability to a wider range of users. That's why companies like Optimizely and Litium have rewritten their solutions to .NET 6, making them more attractive to businesses.
It is also worth noting the developing headless architecture, which allows you to separate the user interface from the backend layer. Thanks to this, it is easier to make changes to the user interface without affecting the functionality of the backend, which speeds up the process of implementing and adapting the website to the needs of customers. In the headless architecture, the application is based on an API that enables integration with various tools, such as CRM, ERP or payment systems. The Optimizely platform uses this architecture model and offers additional tools such as Personalization, Campaigns and Analytics that allow you to easily implement personalization and marketing campaigns.
Even though both Optimizely and Litium are still monoliths, nothing stands in the way of transforming them into modular monoliths. This means that part of the business logic of the application is extracted into separate modules that are interrelated and work together as one system. Thanks to this, modules can be easily updated, removed or added new functionalities without affecting the rest of the application. This solution makes the application more flexible and easier to adapt to the changing needs of customers.
When choosing a platform, it is also important to look to the future and use the latest technologies. In this context, it is worth paying attention to the Optimizely platform, which uses technologies such as machine learning and a neural network to predict trends. With the introduction of the Optimizely Data Platform (ODP), we can analyze all user behavior to detect the next sales spikes, collect data on product popularity, and detect customers worth fighting for. Thanks to this, you can better understand customer needs, adapt the offer to their expectations, or plan another marketing campaign.
More and more of our clients are interested in implementing this solution, so it is worth paying special attention to it.
To summarize, .NET is still a good choice for CMS and eCommerce systems in 2023. Thanks to its stability, security and ease of integration, .NET enables the creation of effective and scalable systems that meet the requirements of modern companies. Combined with platforms such as Optimizely, .NET allows you to create fully functional and easy-to-manage eCommerce and CMS systems.
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